Vladimíra Jurišová is Head of Department of Marketing Communication at the Faculty of Mass Media Communication at UCM. She implemented project-based learning and design thinking in the teaching of several subjects and initiated the creation of Design Thinking Labs, innovative spaces for project-based learning. Vladimira also works as a brand manager at UCM, where she is currently developing university branding. She is professionally involved in working for commercial clients as CEO & new business at advertising agency Cabinet of Creativity. She is a co-founder of conference on design and visual communication Design it! Conference.