Renáta Miklenčičová is an assistant professor at the Faculty of Mass Media Communication, UCM. She specializes in customer relationship management, marketing management, eco-marketing, eco-friendly buying behavior, online commerce, and creativity. In her teaching, she employs design thinking techniques to foster students’ creative and strategic thinking. Renáta prepares students to solve real-world marketing challenges in an interactive and dynamic learning environment, encouraging hands-on learning and innovation. Her commitment to eco-friendly practices and strategic marketing helps shape the next generation of marketing professionals.