Peter Murár is Vice Dean for Development and Communication at the Faculty of Mass Media Communication at UCM. He has been actively involved in innovation in higher education, experimenting with gamification and exploring practical applications of AI in education. Since 2019, he has been using Design Thinking methodology and assisting colleagues in its implementation. Peter has extensive experience in user experience design and digital marketing from the commercial sector, constantly seeking new approaches both inside and outside the educational process. His efforts have significantly contributed to modernizing teaching methods and integrating new technologies into the curriculum.