Michal Kubovics is an assistant professor at the Faculty of Mass Media Communication, UCM. His professional interests include digital marketing, artificial intelligence, and web and mobile applications. The courses he teaches focus on digital marketing, website development, and digital marketing platforms and systems, emphasizing the practical applications of modern technologies and tools. Michal’s research explores digitalization and its impact on marketing communications. He is also working on an initiative to bring artificial intelligence closer to teachers, aiming to enhance the educational experience through technology. His commitment to integrating AI in education helps bridge the gap between traditional teaching methods and the digital future.