Martin Klementis is an assistant professor at the Faculty of Mass Media Communication, UCM. As part of his pedagogical and scientific activities, he deals with graphic design, visual communication of brands, branding, and corporate identity, with a specialization in corporate design. Martin has worked in several leading advertising agencies and now runs his own design studio in Bratislava, Slovakia. His practical experience in the industry enriches his teaching, providing students with real-world insights and applications of design principles. He is dedicated to fostering creativity and innovation in his students, preparing them for successful careers in the field of design.