Lenka Labudová is an assistant professor at the Department of Marketing Communication, Faculty of Mass Media Communication, UCM. She focuses on strategic marketing techniques, new trends in communication and digitalization, and the application of AI in promoting cities and regions. Lenka integrates creative methods into her teaching, working closely with students on practical applications of marketing strategies. Additionally, she coordinates international student mobility programs at both the faculty and university levels, promoting cross-cultural learning and global networking. Her dedication to integrating technology in education helps students stay ahead in the rapidly evolving digital landscape.