Jorge Río del Pérez is an Associate Professor at the University of Navarra’s School of Communication. He teaches various courses at the University of Navarra, Universitat Ramon Llull, Universidad de Montevideo (Uruguay), Universidad del Istmo (Guatemala), and ISEM Fashion Business School. He holds a Ph.D. in Public Communication and has spent the past twenty years researching creativity management and idea generation. Jorge is part of Innovation Factory, the Innovation and Entrepreneurship Center at the University of Navarra, which works to enhance students’ entrepreneurial skills.

He is the author of the book Gestión Creativa de la Agencia de Publicidad (2007) and has written several scientific articles on creativity in international journals, such as “Revisión de las investigaciones psicológicas sobre creatividad” in Observatorio (OBS) and “La diffusion scientifique de la créativité publicitaire de 1965 à 2012” in Canadian Journal of Information and Library Science. He writes about creativity and advertising creativity on weadbrand.com.