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The SCAMPER method helps in generating unusual ideas for new products and services or finding creative ways to improve or change them. This approach allows for discovering new opportunities to succeed in the competitive market. SCAMPER works by asking specific questions about existing products or services, leading to unconventional and interesting solutions. The SCAMPER method involves various steps corresponding to the letters of the acronym:
- S (Substitute) - Think about what you can replace to create something new.
- C (Combine) - One product alone might not be entirely effective, but when combined with other products or services, it can become more efficient and appealing to customers.
- A (Adapt) - Consider how you can adapt your services or products to meet new uses and different needs.
- M (Modify - Magnify) - Changing something existing can lead to strengthening or improving it.
- P (Put to another use) - Try using your product or service in a new context, different from how you originally planned.
- E (Eliminate) - Think about what you could remove to simplify or improve the product or service.
- R (Reverse - Rearrange) - Try changing the order or way things are organised to achieve new results.
Implementation Steps of the Method
- First, choose a specific product or service that needs improvement or change. This can be an existing product or a new one that will serve as the basis for a completely new concept.
- Participants then ask questions based on the seven themes of the SCAMPER method. Different questions can be useful for each theme. At this stage, you can use a whiteboard, a board with colourful notes, or an online board to record ideas.
- Next, filter the responses through a comprehensive evaluation, categorising them as useful, not useful, or slightly useful.
- Finally, select the most interesting and feasible ideas for further exploration and development.
Tips
- Before applying SCAMPER, ensure you have a deep understanding of the problem or product you are working on. This will make it easier to generate relevant ideas.
- Keep detailed notes of all ideas generated during the SCAMPER session. Even seemingly unfeasible ideas can spark more practical solutions later.
- Involve team members from various disciplines and backgrounds to bring different perspectives and expertise to the table.
Possible uses
- In creative projects, the SCAMPER method can be used to stimulate creativity and generate new ideas.
- In the development of new products, the SCAMPER method can be used to generate ideas for improving their functions, design, or usability.
You can download template here: SCAMPER
The SCAMPER method helps in generating unusual ideas for new products and services or finding creative ways to improve or change them. This approach allows for discovering new opportunities to succeed in the competitive market. SCAMPER works by asking specific questions about existing products or services, leading to unconventional and interesting solutions. The SCAMPER method involves various steps corresponding to the letters of the acronym:
- S (Substitute) - Think about what you can replace to create something new.
- C (Combine) - One product alone might not be entirely effective, but when combined with other products or services, it can become more efficient and appealing to customers.
- A (Adapt) - Consider how you can adapt your services or products to meet new uses and different needs.
- M (Modify - Magnify) - Changing something existing can lead to strengthening or improving it.
- P (Put to another use) - Try using your product or service in a new context, different from how you originally planned.
- E (Eliminate) - Think about what you could remove to simplify or improve the product or service.
- R (Reverse - Rearrange) - Try changing the order or way things are organised to achieve new results.
Implementation Steps of the Method
- First, choose a specific product or service that needs improvement or change. This can be an existing product or a new one that will serve as the basis for a completely new concept.
- Participants then ask questions based on the seven themes of the SCAMPER method. Different questions can be useful for each theme. At this stage, you can use a whiteboard, a board with colourful notes, or an online board to record ideas.
- Next, filter the responses through a comprehensive evaluation, categorising them as useful, not useful, or slightly useful.
- Finally, select the most interesting and feasible ideas for further exploration and development.
Tips
- Before applying SCAMPER, ensure you have a deep understanding of the problem or product you are working on. This will make it easier to generate relevant ideas.
- Keep detailed notes of all ideas generated during the SCAMPER session. Even seemingly unfeasible ideas can spark more practical solutions later.
- Involve team members from various disciplines and backgrounds to bring different perspectives and expertise to the table.
Possible uses
- In creative projects, the SCAMPER method can be used to stimulate creativity and generate new ideas.
- In the development of new products, the SCAMPER method can be used to generate ideas for improving their functions, design, or usability.
You can download template here: SCAMPER
