Aleš Hes has been involved in teaching and research as an academic since 1989. Since 2013, he has been working at the University of Finance and Administration in Prague as an associate professor, focusing on marketing and marketing communication. From 2015 to 2023, he served as the head of the Department of Marketing Communication and is now the Head of the Marketing and Management Section at the Department of Economics and Management. Aleš has authored over 150 publications and is involved in international research on consumer behavior and global marketing communications. He is a long-standing member of the Czech Marketing Society and cooperates with various institutions to improve marketing communication with respect to interculturalism and modernization of communication processes. He is also a member of scientific committees of international conferences and editorial boards of scientific journals.